In tandem with the nation's rapid development and growth in the early sixties and through the seventies, the Group embarked on its investments and reaped tremendous success and growth. The Group adopted the Golden Dragon as its first logo - a symbol of strength, vigilance and good fortune.
To contemporise its image while maintaining the traditional character and culture of the legendary dragon, Hong Leong Group redesigned its Golden Dragon logo using bold lines and incorporated contemporary colours of blue and red to the logo.
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The downwards-sweeping "Blue Lines" signify the motto "Reaching Out To You".
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The "Red Lines" depicted as moving upwards is progressive growth .
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The six lines coming together reflect a mission of globalisation.
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The lines converge to symbolise a cohesive group propelling into the new millennium.
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Separately, the lines stand for the diversified business of the Group.
