Hong Leong Group firmly believes that its core values form its foundation and framework. Its values build its character; they are the binding cord that holds the people together, the driving force towards the successful accomplishment of the Group's Vision.
To consistently provide goods and services of the highest quality at affordable prices.
To pursue management vision and foster entrepreneurship.
To nurture and be committed to innovation.
To conduct business with honour.
To enhance the quality of human resources as the essence of management excellence.
To ensure oneness in purpose, harmony and friendship in the pursuit of prosperity for all.
To improve existing operations and to position for expansion and new opportunities.
To create wealth for the betterment of society.